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Friday, January 15, 2016

#ADAMyourself

                                                                                              











Remember when I told you that I have good excuses for not updating this place for a whole month? Well, #ADAMyourself is one of them! Back in December, Jelena and I went to Frankfurt to shoot Opel ADAMyourself campaign and it was really a unique experience! With Europe's most popular lifestyle bloggers, we designed our own ADAM, bringing various social media channels – YouTube, Instagram, etc. – into the mix.
The campaign has two goals. First off, to underscore the countless ways in which customers can personalize the ADAM and the second campaign goal is to be “With #ADAMYOURSELF,  right where the future ADAM drivers are: on social media channels.” And the best part of it is that you can win the car that you design! How cool is that?
It is one-of-a-kind online campaign, which will be run under the hashtag #ADAMyourself.  Country-specific juries, made up of Opel representatives and each country’s respective social media star (aka Jelena and Vanja) will sift through the entries and choose our favorite designs. Starting in the fall of 2016, these winning designs will be put into production for the limited, special edition ‘ADAMyourself’ model series. The cherry on top: The winning designers will become the face of ADAM for their respective countries!
Enter your pesonal ADAM design into the compettetion on adamyourself.com and then, if your design is selected, you may also become the new "advertising face" for the ADAM - with YOUR ADAM design to be produced as a limited edition. Go visit adamyourself.com. Its worth it!
Good luck!

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Sećate se onoga da imam mnogo dobre izgovore zbog kojih je usledila kraća pauza na blogu? Toliko su dobri da upravo zbog jednog od njih možete osvojiti auto! I to ne bilo kakav, već auto koji sami dizajnirate!
Početkom decembra, Jelena i ja smo provele par dana u Nemačkoj zbog sjajnog projekta, a kako je ona daleko bolji story teller od mene, prepuštam vas njenim rečima! :)

"Ima ta neka fora sa vremenom, što ga više puštate da prolazi, sve manje stvari uspeva da vas pomeri, oh ma znate, onaj dosadni osećaj I've seen it all... Pauze nekako postaju sve duže, a događaji kao da se pretvaraju u treptaj oka. Ok, slažem se, tih nekoliko svećica više na životnoj torti donose bezbrižni kul stav, ali pomalo ubijaju elan (ili sam to samo ja?!).
Ali, opet... Budete potpuno spremni za baš, baaaaš, stvarno baš ozbiljne stvari!
Kao na primer to da vas jedan tako velik brend  kao što je Opel izabere da zajedno sa nekoliko svetskih blogera ove godine budete njihov ambasador. I to ne neke, obične akcije, već fantastičnog #ADAMyourself koncepta - igre koja će najkreativnijem&najsrećnijem učesniku doneti automobil na poklon!
Oh da! Upravo!
No, hajmo redom...
Vanja i ja smo se krajem prošle godine (huh, ovo mi je i dalje čudno, dužna sam vam pošteni rezime 2015.) obrele u Opel centrali u gradiću Rüsselsheimu: direktno sa aerodroma pravo u šminkersku stolicu, oh well, život je umeo da bude i lošiji.
U ogromnom hangaru čekao nas je naš ružičasti #ADAMyourself svet, mislim da naš francuski bistro, sve sa flamingosima ne treba dodatno objašnjavati.
Cilj različitih scenografija bio je da pokaže uz koliko se različitih karaktera Adam savršeno slaže. Ipak se radi o automobilu koji možete personalizovati i tako ga u potpunosti prilagoditi samo vašim potrebama. Dizajnerski tim sa Mark Adamsom na čelu nam je priznao da i dalje zagledaju Adame po ulici, jer ni oni ne mogu da izbroje i zamisle sve dostupne kombinacije boja, tekstura i detalja. Posle obraćanja direktora Karl-Thomasa Neumanna i brend menadžerke Tine Müller nastupio je zabavni deo!
Trebalo je dizajnirati naš Adam: (naravno) posvađale smo se oko boje, felne sam prepustila Vanji, 16 puta smo promenile izgled krova, pola sata razmišljale da li da u unutrašnjost dodamo zvezdice ili pruge (površne smo - krive smo!), ali kada je Opel tim došao do nas, predale smo im dizajn Coffee to go .
Sledeća dva dana proveli smo snimajući kratke filmove u kojima ćemo vam bliže predstaviti sve aspekte ovog zgodnog automobila, od enterijera, preko udobnosti, sve do vožnje u ekstremnim uslovima (dovoljno je reći dve reči: test staza!).
Ali, zaustavljam se ovde i premotavam brzo na deo koji će vama biti najzabavniji, sada svi imate priliku da dizajnirate svog Adama iz snova - OVDE.
A dalje sledi prava trešnjica na torti, ukoliko vaš dizajn prikupi najviše glasova i uđe u top 10 dobijate šansu da baš taj model i osvojite!
U žiriju ćemo biti Vanja i ja kao i predstavnici kompanije Opel i jedva čekamo da vidimo za koje opcije ste se vi odlučili (iskreno ja se još uvek premišljam između naše boje i pastelno mint nijanse - previše je izbora...).
Ali ima još, i još je bolje!
Vaš dizajn može ući i u proizvodnju kao deo limitirane kolekcije, a upravo ćete vi postati njegovo zaštitno lice!
Složićete se na našem tržištu skoro nije bila organizovana bolja igra?
I šta čekate?!
Pravac na dizajniranje!"

Rekla sam da je mnogo dobro, zar ne?! ;)
Zato, #ADAMyourself i napravite vaš auto!


p.s. kako je sve otprilike izgledalo, možete videti ovde i ovde! ;)

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